Panel-arms or consoles are double-sized advertising constructions, installed on panel-arms at right angle of the wall or support (column). They are existed with external and inner lightning, and also without it. The standard sizes – 1,2×0,8 m and 1,2×1,8 m. Consoles are located usually on columns of street lightning along with highways, on flyovers and bridges. This kind of advertising carrier is suitable for advertising of events with certain time frames – holidays, concerts, exhibitions, special events. Besides for advertising brand-news. Advertising on columns, despite of small format, can be effective because of consecutive placement. The repetition of advertising information guarantees the memorability of advertised product.
|Type of carrier||Format, m||Cost|
|per month||for 6 months *|
|Panel-arm, without light||0,8×1,2||13 000||78 000|
|0,6×1,8||13 000||78 000|
|1,2×1,8||20 000||120 000|
|Panel-arm, with light||0,8×1,23||16 000||96 000|
|1,2×1,8||28 000||168 000|